As part of activity to mark the 50th anniversary of the park we today launched LeeValleyBig50.org.uk<http://www.LeeValleyBig50.org.uk>, a new promotion which gives people the opportunity to win one of hundreds of experiences across the park and from partner venues.
The site will be active for a month and gives us the chance to market the park as a whole and to reach existing and new visitors.
Promotion has begun and will include social media, online advertising, door drops, face to face promotion (starting this Sunday at the Lee Valley White Water Centre Easter Weekender / British Canoeing Selection event) posters around the park, promotion through partners and others, newspaper and magazine adverting and proactive media work.
Some of you have mentioned that you’d be happy to help promote this either yourselves or through your council’s communications channels, so I’ve attached some pre-written twitter, facebook and newsletter copy, a press release and a selection of photos to go with this material (downloadable on this link https://we.tl/CbJ3p7n9kA)
If you like tweeting you can of course retweet our own material<https://twitter.com/LeeValleyPark?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor> or for Facebook share our posts<https://www.facebook.com/LeeValleyRegionalPark>
We have already contacted the communications teams in all London local authorities, Essex CC, Herts CC, Broxbourne, East Herts and Epping but I’m sure you have more clout than us so please feel free to pass this material on.
Thanks in advance
Stephen Bromberg - Head of Communications
Tel: 01992 709 881 Mob: 07793 773 540
Lee Valley Regional Park Authority
Myddelton House, Bulls Cross, Enfield, Middlesex EN2 9HG
Tel: 01992 717 711 Fax: 01992 719 937 Web: visitleevalley.org.uk<http://www.visitleevalley.org.uk>
· Hundreds of free tickets for @LeeValleyPark experiences to mark the park’s 50th anniversary for all [INSERT] residents http://ow.ly/NqAd30aICq1 #LVBig50
· Win a FREE white water rafting experience – part of @LeeValleyPark 50th anniversary giveaway. Enter now http://ow.ly/NqAd30aICq1 #LVBig50
· Free tickets to top sporting events plus more great prizes. Win with @LeeValleyPark Big 50 giveaway, enter now http://ow.ly/NqAd30aICq1 #LVBig50
· Win great prizes through @LeeValleyPark Big 50 giveaway - from 4* hotel stays to action packed days. Enter now http://ow.ly/NqAd30aICq1 #LVBig50
WIN one of 900 FREE experiences throughout the Lee Valley with the Lee Valley Big 50 Giveaway! The park is 50 this year and for your chance to win, simply sign up using this link and apply for the tickets you'd like. Pick from white water rafting, cycling and tennis at Olympic legacy venues, luxury Marriott hotel nights, annual passes to Lee Valley Park Farms, Go-Karting and Laser Combat at Rye House, ice skating, horse riding, camping, top sports events and many others. Enter now! #LVBig50 https://goo.gl/d3FYjP
Lee Valley Regional Park is 50 this year – and to mark the occasion they are giving you the chance to experience great events and activities in the Lee Valley for FREE! All you have to do is apply for the tickets you want here. It couldn’t be simpler!
Take your pick – they’ve got white water rafting, cycling and tennis at Olympic legacy venues, luxury Marriott hotel nights, annual passes to Lee Valley Park Farms, Go-Karting and Laser Combat at Rye House, ice skating, horse riding, camping, top sports events and many others. The competition runs to 15 May – so enter now!